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Home/Men's Fashion/7 Reasons I’d Never Buy a Rolex Watch Buying Advice for Gentlemen
Men's Fashion

7 Reasons I’d Never Buy a Rolex Watch Buying Advice for Gentlemen

February 06, 2024

In the world of luxury watches, A Rolex tops the wish list of many men, but you might be surprised that personally, plane though I revere the history of the visitor and what they’ve washed-up with it, I’m not one of those men. So what are the seven reasons that a Rolex won’t be a new watch on my nightstand?

In truth, there are many reasons why I wouldn’t segregate to buy a brand-new Rolex – specifically, seven. At the same time, I can think of one specific circumstance in which a Rolex might be right for me. Curious as to my reasoning? Read on to find out.

1. Rolex Charges for Quality AND “Brand Name” Status

The Rolex “brand” is too much of what I would be paying for with a given watch. Similarly, the value that used Rolex watches yield in the marketplace is mostly related to supply and demand, not considering the watches are inherently superior to their competitors. Now, don’t get me wrong! Rolex makes good watches; they’re robust, they don’t need much maintenance, and they hold their value if you get the right model. But a Rolex is no increasingly reliable, no increasingly technologically interesting, and no increasingly well-appointed than other luxury watch brands on the market (that can forfeit a lot less).

Look At The Watch, Not The Trademark Name

By searching virtually on the internet and taking a closer squint at the retail price minutiae of Rolex watches, you can unmistakably see that it far outpaces the rate of inflation. However, if you squint at the product itself, it remains virtually the same, with only very slight changes mechanically. In other words, you’re paying twice as much not considering the product has improved, but simply considering the trademark is increasingly valuable now.

In our “Is It Worth It?” video on Rolex watches, we discuss the pros and cons of ownership and owning a Rolex timepiece. Do our views uncurl with yours on this luxury watch brand, and will you be subtracting a new Rolex to your watch collection?

2. Rolex Watches are a Mass-Market Product, Not Necessarily Artisanal

Simply Put, Rolex Watches Are NOT Unique

When I have to make a nomination between a good mass-market product and a good artisanal product, I segregate the artisanal product 99% of the time. A luxury timepiece becomes luxurious considering it is somewhat unique and limited. While there are variegated models of Rolex on the market, to the stereotype onlooker they all squint very similar, regardless of age.

Rolex Datejust, Date, Submariner, GMT Master

Rolex does this by design, as they want their products to be instantly recognizable – so one Oyster Perpetual will squint very similar to another, the overall diamond of the Submariner is largely unchanged, and many Rolex Daytona timepieces have very similar styling. So, if it’s instantly recognizable that everyone has a Rolex, it’s not a luxury product anymore. I’d say my style is very variegated from most other men, so why shouldn’t I moreover have a wristwatch that is variegated from other men?

3. Ownership a Vintage Rolex is Not Without Challenges

Vintage goods are unconfined to have, but vintage Rolexes can be very tricky–because there are so many fakes out there. I’m a big fan of vintage items for many reasons; one of them is that just by nature, they’re often unique items considering they’re no longer produced. The original items may have been worn out or destroyed, so what’s left is naturally a “limited edition.” Also, until the late 20th century, things were often made to last–whereas today, things are designed to unravel three days without the warranty expires. Considering of those reasons, I still buy a lot of things vintage, plane though I can sire to buy new.

Surprise! I finger the same way well-nigh watches. I have only a few, and most of them are vintage. As an example, squint at the Reverso from Jaeger LeCoultre; it’s much smaller than most watches are today, yet I find it lulu on my wrist. I can wear it casually considering its heritage is as a polo watch, hence its flippable case. At the same time, it has a woebegone dial, so I can wear it in the evening with a tuxedo, or with a suit.

Raphael wearing his JLC Archetype Reverso watch with woebegone straps

4. Rolex Watches are Aggressively Counterfeited

Counterfeit Rolexes are produced in such big numbers that their quality is unquestionably rather good, plane at a much lower price point. There are moreover a lot of OEM (“Original Equipment Manufacturer”) parts, and when you repair your watch and service it, they could potentially be used. When you buy from reputable dealers, they have a reputation on the line–which is good, considering they don’t want to sell you fakes (otherwise, they’d lose their business).

Authentic & Fake Rolex

At the same time, dealers can buy watches from wholesalers, which can come without the box and papers sometimes. Maybe a given watch was serviced at one point in time by an unauthorized Rolex dealer, who put in parts that are exactly the same in shape, but not pure Rolex parts. In these cases, if you were to want to resell the watch one day, it would likely be marked as stuff partially fake. As such, there are many risks involved when ownership a pre-owned Rolex that you have to alimony in mind. A horologist at work, adjusting various watch parts

5. Most Rolex Models Aren’t a Good Fit for My Personal Style

The models of Rolex that hold their value are the “sports” or “professional” models. Meanwhile, my style is increasingly formal and increasingly dressed up than most men out there; considering of that, I prefer dress watches when wearing a timepiece. Now, Rolex has a dress watch line (which is not so well known) which is tabbed “Cellini.” The Rolex pricing structure puts this line much higher than many of their stainless steel sports models (which usually sell for six to ten thousand dollars themselves). Most Cellini watches are made out of gold, and considering gold is so much increasingly expensive, the retail price is higher.

6. A Rolex Watch is a Status Symbol (That I Don’t Finger a Need to Have)

As you know, I run my own business: the Gentleman’s Gazette website and the Fort Belvedere e-shop. I’m not doing million-dollar sales deals in boardrooms wideness corporate America – but if I were doing that, I think I would strongly consider ownership a Rolex watch, considering it can indicate success and signal to the other person, “This guy is serious.” As such, it’s increasingly part of a uniform than an expression of personal style. A Timepiece Has to Fit Your Personal Style

On the other hand, I have an online and offline track record that is very public. People can see that I’m really into men’s clothing, they can see that we have happy customers – so I don’t need to prove anything to everyone with the watch I am wearing.

7. Personally, Watches Just Aren’t a Passion of Mine

If you know me, you know that I’m truly passionate well-nigh a lot of things. However, watches are simply not one of them. For example, if I momentum a fast car, I finger very emotionally tying to it, I finger alive. When I see a nice watch, I like the squint of it–but emotionally, it leaves me cold. I mean, I honestly like the squint of unrepealable watches; the Reverso, the Tank Americaine, the Royal Oak, the Patek Phillippe Calatrava, or watches from A. Lange & Sohne. However, when push comes to shove and I have to decide to put money down, I’ll most often decide to spend my money on other things.

The 2015 Patek Philippe Calatrava Reference 5153R 001

In Conclusion: Why Rolex Isn’t For Me

In a nutshell, I would not buy a Rolex considering first, it is not my style; second, I don’t really superintendency for the diamond that much; and lastly, it is simply too expensive, and I would rather spend my money on other things. Just considering the world virtually you loves Rolex doesn’t midpoint you need to have one if it’s not your style. Conversely, just considering a lot of other men like Rolexes doesn’t midpoint you can’t like them, too. We truly believe that big purchases of this nature should be increasingly well-nigh staying true to yourself, expressly considering all the marketing hype virtually watches that’s out there right now.

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